Useful Subject Terms
Try these subject terms in the library catalog when you are searching for material on your topics
Advertising and Public Relations
Business Statistics and Analytics
Consumer Behavior and Demographics
Forecasting / Trend analysis
New Product Development
Retail and Channel Management
SWOT Analysis (Strengths, Weaknesses Opportunities, Threats
Wholesale and Distribution
Websites for Media Kits & Advertising Rates
Search for Media Kits in some major publisher websites:
In this project, you and your team will pick one specific product and develop
an integrated marketing communications plan for this brand.
Some guidelines to product selection:
Pick a product sold by a public company
Pick a national brand
I. Pick a specific product, not a company.
a. Product should be a frequently purchased good
(something people buy multiple times a year)
b. Product should be aimed at the consumer market rather
than the business-to-business market.
II. Pick a product that you feel needs to improve its communications.
a. a product whose sales are dropping OR
b. a product whose current communications you do not like OR
c. a new product