This is the "Learning Outcome" page of the "MKT 3351 Course Guide" guide.
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MKT 3351 Course Guide   Tags: marketing, marketing communications, media strategy, public relations  

This guide provides faculty with a comprehensive look at resources that support course content and learning objectives for MKT 3351 Public Relations
Last Updated: Jan 11, 2017 URL: Print Guide RSS UpdatesEmail Alerts

Learning Outcome Print Page


The Information Literacy  learning outcome for this course is:

Recognizes the cultural, physical, or other context within which the information was created and understands the impact of context on interpreting the information in order to determine its accuracy. This includes seeking expert opinion through a variety of methodologies (interviews, email, listservs) and/or pursuing alternative technologies (RSS feeds, social media).


Key Concepts for this outcome are:

context of information, alternative sources of information






How to use this Course Guide


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