SWOT Research

What is a SWOT analysis?

A SWOT analysis is an evaluation of the internal and external environments of a company, organization, or nonprofit. SWOT analyses are often used to create strategic business plans.

• Internal factors are generally classified as strengths or weaknesses.  
• External factors are typically considered to either be opportunities or threats.

The four factors together: Strengths + Weakness + Opportunities + Threats,
make up a SWOT analysis. 
 

To find information for a SWOT, you will need to analyze articles, data, financial reports and surveys from a variety of credible sources.

Review the pages of this guide to see what to find and where to find it for each of the different areas of your SWOT analysis.