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BUS 1101 Company Analysis  

Last Updated: Mar 1, 2017 URL: http://berkeleycollege.libguides.com/bus100companyanalysisassignment Print Guide RSS UpdatesEmail Alerts

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Public vs. Private Companies

It is easier to find information about public companies (those that sell stock to shareholders) than about private companies (those that are privately owned by an individual or a group).  Public companies in the United States are required by law to file documents with the Securities and Exchange commission (SEC).  These include the 10K (annual) and 10Q (quarterly) reports.  In addition, public companies issue an annual report to shareholders.

When looking for information about a company, consider information from the company itself (e.g., the company website, SEC filings, press releases, etc.) as well as information about the company written by others (e.g., newspaper articles, analyst reports, articles by professors, etc.).

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Your Assignment

Each student will prepare their own analysis of a company. The report will concentrate on any three chapters covered in the class and how they apply to the company that is the topic of the report. For example, if the subject company is a local funeral home, it might include an analysis of the company’s management, marketing, and how ethical issues affect the business. Students are encouraged to interview the principals of the firm.
The analysis will be discussed in a six page report, written according to the APA format. All quoted material must be properly cited according to the APA format. Please see the "APA Style and Formatting" tab for more information. The paper will be run through “SafeAssignment” software to check for plagiarism and quoted material. The paper should be in your own words. At least 5 sources from business periodicals and academic journals found in the Berkeley College Library Databases are required. The company web site is NOT to be used as a source and the Online Course Resource for the class is NOT to be used as a source.
The paper is to focus on any three topics (approximately two pages of analysis on each), one each selected from three different chapters of the Online Course Resource that we cover on the syllabus. The three topics must be identified in the heading before each of their respective parts in the paper. Do not include copy from the Online Course Resource in your report.
Only one student for each company is allowed on a first come, first served basis. Once a student posts a company to the Blackboard Discussion Group, the choice cannot be changed. Students must submit the company and topic(s)as soon as possible.

Suggested Topics

  • Social Responsibility
  • Business Ethics
  • Competition/Competitors
  • Leadership Structure
  • Technology
  • Financial System
  • Going Global
  • Going Green
  • Franchising
  • Human Resource Management

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