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FAS 4416 Fashion E-Commerce & Interactive Media  

Last Updated: Sep 26, 2016 URL: Print Guide RSS UpdatesEmail Alerts

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About This Libguide

A Libguide brings together the key information you need to effectively complete your term assignment for the FAS 4415 class. 

Please follow the tabs above according to the resouce you need.    Each tab represents a different part of the assignment.

In addition, you have an ongoing assignment to analyize the online presence of a company of your choice.   I have included below links to additional libguides that have been created to aid with company analysis.

If you need further assistance, you can contact me directly or contact a librarian using the chat feature that is listed inthe box below my contact information.


    Your Assignment



    Using the website students will create and present a strategy for a new fashion-focused e-commerce site.  The strategy must include the following:

    • Overview of website and goals 

    • Customer Demographics & Psychographics

    • Website Visual (colors, fonts, layout, navigation)

    • Navigation Hierarchy (one example) 

    • Web Support Plan / Customer Service

    Students will submit a 3 page minimum written summary as well as create a PowerPoint presentation to the class explaining their e-commerce site using both visuals and text to make their case.  Students must include a “Works Cited” page in APA format that includes outside references from newspapers, journals and books.

     The link to the web site can be found at:


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