MBA 6630 Marketing Strategy in a Global Context

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.  Please click here for access to an article from Entrepreneur magazine to determine if there is a market for your brand.

A few sample marketing plans to promote a brand can be found by clicking here.

This guide is intended to assist with finding and using library resources to complete the Group Strategic Marketing Plan project.

Project Outline:

• Choose an international or global brand or propose taking a brand to another country(ies)
• Develop a detailed budget and timeline for implementation, evaluation, and control
• Outline a specific design, sampling method and instrument for some form of primary research – survey (questionnaire)
  • focus group or in depth interview (interview script)
  • observation (specify technique & technology employed) or biometric data bathering.       

Explore the project terms and concepts:

• Current and Emerging Trends in Qualitative Market Research
• Marketing Metrics
• International Marketing