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SWOT Research

This research guide will help students find information needed for a SWOT analysis. It includes databases, websites and videos showing how look for the different factors.

Introduction

View the videos below to follow along the research journey of searching for each aspect of the SWOT for one Company(Planet Fitness). These tutorials take the resources provided on the other pages and put them into practice. 

S-Strengths

W-Weakness

O-Opportunity