Applied Media Studies

Communication, which is a multidisciplinary discipline, covers many branches such as politics, economy, psychology, media, health and education, as well as dealing with multi-faceted human relations. Communication, which is shaped on social and individual legal and ethical foundations, takes its ethical foundations from the society. In the communication process, in which information, feelings and thoughts are transferred between individual and social groups by means of communication tools such as words, images, body movements, writing, it is very important that both the content and the forms of access comply with ethical principles. Unethical practices experienced in this process damage social trust and create a negative environment for the parties with whom they communicate. For this reason, the issue of ethics in the field of communication is discussed in this book. Ethical themes, written by academics from all fields of communication, are subjects that should be read and known in terms of creating social trust.

"Full of practical steps that everyone can use to become a compelling storyteller." --Steve Pierce, Deputy Managing Director and Chief HR Oficer, Hitachi, Europe "Raw and actionable, but with a dreamer's heart, 'The Storytelling Hero' helps even the most reluctant presenter find their voice, while Stew Bewley weaves through his own story to help us think carefully about message and motivation, humanity and heroes." --Aimee Riordan, Senior Communications Manager and reader, writer, storyteller at Microsoft Make your next speech one to remember With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time you speak to a group or an individual, The Storytelling Hero will show you how to: Eliminate self-limiting beliefs that hold you back Find the confidence you need to command a room Establish a memorable and impressive presence Improve your cadence, rhythm and style Connect with your next audience Transform your ability to communicate your ideas, capture attention, and make a positive impression. The Storytelling Hero shows you how to hold an audience in the palm of your hand, one actionable step at a time.

A "highly readable and compelling" account (Science) of brainwashing's pervasive role in the twentieth and twenty-first centuries "Riveting. . . . Dimsdale . . . shows how the art of dark persuasion a generation ago led almost inevitably to today's misinformation, cyberbullying and cultlike behavior on the Internet."--Dina Temple-Raston, Washington Post   This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.     Tracing these developments through many of the past century's major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story--one that hasn't yet ended.

An effective toolbox for facing timeless and uniquely modern struggles Whatever you might be facing, know that you are not alone. From Adam Przytula, mental health advocate and founder of Armed for Life, The Road to Resilience is a down-to-earth guide for getting through the challenges that young people face daily. Nothing is off the table, from alcohol and drug use, to self-image in the age of social media, to bullying, depression and anxiety, pornography addiction, toxic masculinity, dating and relationships. If it happens in your life, you'll probably find it in this book. Written in a down-to-earth and accessible style, the book is designed to help teens with struggles they encounter every day, including those being faced for the first time by this generation. Packed full of practical exercises, life-affirming lessons and relatable stories drawn from the author's own life, this book will help you to become the person you want to be. Inside you will find: Effective techniques to reassess and improve mental health Powerful coping strategies and skills to deal with modern issues, including toxic masculinity, pornography, and unrealistic beauty standards set by influencers Tools to build self-awareness and tackle bullying in-person and online The Road to Resilience is a guide to facing down the unique challenges of today and learning the skills you need to be a healthy well-adjusted person for life.

Toxic Masculinity brings together scholars across disciplines to explore the ways in which toxic masculinity is constructed, configured and represented online. What is "toxic masculinity"? Examining what it means in the media and public discourse, the contributors have explored a constellation of behaviours, cultures and practices that have been labelled as (or associated with) toxic masculinity including those of politicians, extremists, incels, as well as individual "ordinary" men and their everyday behaviours. Topics covered in the collection include incels and Men Going Their Own Way (MGTOW), bro culture, sexual violence, internalised homophobia, transphobia, white masculinity and political discourse. Toxic Masculinity is intended for a broad spectrum of gender, media, cultural and masculinity studies professionals, academics, researchers and students. The book also includes suggestions for further reading, a discussion of methods used in each chapter and contextual prefaces to make connections between critical questions and cases.

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Next Generation e-book nonfiction 2023 Indie Book Award Prize. While social network analyses often demonstrate the usefulness of social media networks to affective publics and otherwise marginalized social justice groups, this book explores the domination and manipulation of social networks by more powerful political groups. Jeffrey Layne Blevins and James Lee look at the ways in which social media conversations about race turn politically charged, and in many cases, ugly. Studies show that social media is an important venue for news and political information, while focusing national attention on racially involved issues. Perhaps less understood, however, is the effective quality of this discourse, and its connection to popular politics, especially when Twitter trolls and social media mobs go on the attack. Taking on prominent case studies from the past few years, including the Ferguson protests and the Black Lives Matter movement, the 2016 presidential election, and the rise of fake news, this volume presents data visualization sets alongside careful scholarly analysis. The resulting volume provides new insight into social media, legacy news, and social justice.

There are always two sides to every argument. Advocating for issues that matter to you is important, but what's equally as important is understanding those issues from the other perspective. Pros and Cons: Social Media Censorship dives deeper into this highly debated topic and provides readers with the tools and strategies to think critically and analyze the topic through an unbiased lens. Readers will learn how to use logic and facts to defend and argue against both stances while also learning how to stay empathetic and emotionally levelheaded. Book encourages, promotes, and helps build social-emotional learning (SEL) and highlights key 21st Century Skills and Content. Includes research activity, table of contents, glossary, index, author biography, sidebars, and educational matter.

What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)

A critical history of the social media influencer's rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.

All forms of recreational digital consumption - whether on smartphones, tablets, game consoles or TVs - have skyrocketed in the younger generations. From the age of 2, children in the West clock up more than 2.5 hours of screen time a day; by the time they reach 13, it's more than 7 hours a day. Added up over the first 18 years of life, this is the equivalent of almost 30 school years, or 15 years of full-time employment. Most media experts do not seem overly concerned about this situation: children are adaptable, they say, they are 'digital natives', their brains have changed and screens make them smarter. But other specialists - including some paediatricians, psychiatrists, teachers and speech therapists - dispute these claims, and many parents worry about the long-term consequences of their children's intensive exposure to screens.   Michel Desmurget, a leading neuroscientist, has carefully weighed up the scientific evidence concerning the impact of the digital activities of our children and adolescents, and his assessment does not make for happy reading: he shows that these activities have significant detrimental consequences in terms of the health, behaviour and intellectual abilities of young people, and strongly affect their academic outcomes. A wake-up call for anyone concerned about the long-term impacts of our children's over-exposure to screens.

Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing

This book discusses undercover reporting, betrayal and deception in journalism, addressing the ethical issues encountered by professionals when deception is involved and providing an explanation of how high-profile cases have developed. Carson and Muller begin by examining how philosophical theories which form the basis of contemporary ethical codes for journalists, bear upon undercover reporting and questions of deception in the digital age. Drawing upon case studies such as Al Jazeera's undercover operation against the National Rifle Association in the US and the One Nation political party in Australia, and Britain's Channel 4 infiltration of Cambridge Analytica, this book goes on to define and discuss the ethical concepts behind deception and betrayal and lays out an original ethical framework for undercover journalists facing related challenges in their work. Undercover Reporting, Deception, and Betrayal in Journalism is an important research text for students and academics in journalism and media studies.

This book addresses endemic issues of racism in news media at what is a critical moment in time, as journalists around the world speak out en masse against the prejudice and inequality in the industry. As the events of 2020 - the death of George Floyd, the rise in prominence of the Black Lives Matter movement - have drawn new and focused attention to inequality, white supremacy, and systemic racism, including in the media, this volume chronicles this racial reckoning, revisiting and examining the issues that it has raised. The author analyses media output by racialized and Indigenous journalists, identifying the racial make-up of newsrooms; the dominance of white perspectives in news coverage; interpretations of ethics downplaying systemic racism and bias; ignorance of racist history in editorial decisions and news content; and diversity and inclusion measures. The actions taken by news organizations in response to the reckoning are also detailed and placed in the context of existing race and media scholarship, to offer emerging strategies to address journalism's longstanding issues with racism in news content and newsrooms. Grounding the interplay between news media and race within this pivotal moment in history, this text will be an important resource for students and scholars of journalism, journalism ethics, sociology, cultural studies, organizational studies, media and communication studies.

When the press loses sight of truth and falls prey to bias, American press critics push back to safeguard our free and democratic nation. Journalists are no strangers to criticism and some have even seen disagreements turn to outrage and acts of violence. There is another history of press criticism, though. This one as a rule doesn't resort to physical threat or denunciation. Nevertheless, it can be merciless when critics think the press has become too slanted in one direction, has fallen short of some ideal, is too concentrated for its own good, or seems to be underreporting or ignoring some critical story of the day. Shame the Devil is a sweeping look at this other history. Beginning with Walter Lippmann, rightly regarded as the first modern press critic, Shame the Devil provides a chapter-by-chapter profile and analysis of his successors. Many critics work within the profession of journalism, while some consider it from the outside. These include: George Seldes, A. J. Liebling, Ben Bagdikian, Reed Irvine, Neil Postman, and Noam Chomsky. A concluding chapter brings together a diverse group of contemporary critics, including Sharyl Attkisson, Brooke Gladstone, Eric Deggans, Amy Goodman, Janine Jackson, and Candace Owens. Merging history, biography, and a candid analysis of various critical points of view, Shame the Devil moves from press commentary in the bitter aftermath of World War I to the head-spinning paradoxes of the post-truth era. Throughout, some of America's best critics contend with both the big events of their day and the big issues of journalism to ask the always vital question: How can the press help to create and sustain a more democratic society?

An essential history of women in American journalism, showcasing exceptional careers from 1840 to the present Undaunted is a representative history of the American women who surmounted every impediment put in their way to do journalism's most valued work. From Margaret Fuller's improbable success to the highly paid reporters of the mid-nineteenth century to the breakthrough investigative triumphs of Nellie Bly, Ida Tarbell, and Ida B. Wells, Brooke Kroeger examines the lives of the best-remembered and long-forgotten woman journalists. She explores the careers of standout woman reporters who covered the major news stories and every conflict at home and abroad since before the Civil War, and she celebrates those exceptional careers up to the present, including those of Martha Gellhorn, Rachel Carson, Janet Malcolm, Joan Didion, Cokie Roberts, and Charlayne Hunter-Gault. As Kroeger chronicles the lives of journalists and newsroom leaders in every medium, a larger story develops: the nearly two-centuries-old struggle for women's rights. Here as well is the collective fight for equity from the gentle stirrings of the late 1800s through the legal battles of the 1970s to the #MeToo movement and today's racial and gender disparities. Undaunted unveils the huge and singular impact women have had on a vital profession still dominated by men.

Combining critical race studies with cultural production studies, Navigating White News: Asian American Journalists at Work is the only academic book to examine the ways that racial identification and activation matters in their understanding of news. This adds to the existing literature on race and the sociology of news by examining intra-racial differences in the ways they navigate and understand White newsrooms. Employing in-depth interviews with twenty Asian American journalists who are actively working in large and small newsrooms across the United States, Navigating White News: Asian American Journalists at Work argues that Asian American reporters for whom racial identities are important questioned what counted as news, questioned the implicitly White perspective of objectivity, and actively worked toward providing more complex, substantive coverage of Asian American communities. For Asian American reporters for whom racial identity was not meaningful, they were more invested in existing professional norms. Regardless, all journalists understood that news is a predominantly and culturally White institution.  

At the beginning of the 1970s, broadcast news and a few newspapers such as The New York Times wielded national influence in shaping public discourse, to a degree never before enjoyed by the news media. At the same time, however, attacks from political conservatives such as Vice President Spiro Agnew began to erode public trust in news institutions, even as a new breed of college-educated reporters were hitting their stride. This new wave of journalists, doing their best to cover the roiling culture wars of the day, grew increasingly frustrated by the limitations of traditional notions of objectivity in news writing and began to push back against convention, turning their eyes on the press itself. Two of these new journalists, a Pulitzer Prize--winning, Harvard-educated New York Times reporter named J. Anthony Lukas, and a former Newsweek media writer named Richard Pollak, founded a journalism review called (MORE) in 1971, with its pilot issue appearing the same month that the Times began publishing the Pentagon Papers. (MORE) covered the press with a critical attitude that blended seriousness and satire--part New York Review of Books, part underground press. In the eight years that it published, (MORE) brought together nearly every important American journalist of the 1970s, either as a writer, a subject of its critical eye, or as a participant in its series of raucous "A.J. Liebling Counter-Conventions"--meetings named after the outspoken press critic--the first of which convened in 1974. In issue after issue the magazine considered and questioned the mainstream press's coverage of explosive stories of the decade, including the Watergate scandal; the "seven dirty words" obscenity trial; the debate over a reporter's constitutional privilege; the rise of public broadcasting; the struggle for women and minorities to find a voice in mainstream newsrooms; and the U.S. debut of press baron Rupert Murdoch. In telling the story of (MORE) and its legacy, Kevin Lerner explores the power of criticism to reform and guide the institutions of the press and, in turn, influence public discourse.

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today''s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi. orytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi. li>orytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi. orytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi. li>li>orytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. 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Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent--for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel's theorisation of how secrecy produces a 'second world' alongside the 'obvious world' and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the 'obvious world'. It interrogates both the PR industry's and news culture's role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.

Transform your next college essay into an A+ masterpiece Taking a 100-level English composition course? Just doing your best to get ready for the rigors of college-level writing? Then it's probably time you picked up College Writing For Dummies, the single greatest roadmap to writing high-quality essays, reports, and more! This book is the ideal companion for any introductory college writing course and tracks the curriculum of a typical English Composition, College Writing, English 101, or Writing & Rhetoric course. You'll learn composition techniques, style, language, and grammar tips, and discover how to plan, write, and revise your material. You'll also get: Ten can't-miss resources for improving your college writing Strategies for revising and repairing inadequate essays on your own Techniques to help non-native English speakers master the challenging world of English essay writing Full of real-world examples, lessons in essay structure, grammar, and everything in between, this book is a must-read for every incoming college freshman looking for a head start in one of the most important skills you'll need over the next few years. Grab a copy of College Writing For Dummies today.

- This book provides doctoral and early career researchers with the detail needed to understand the importance of refining text, provides them with a language to take charge of refining practices, and a bank of strategies that can be adapted and built on. - Refining text is something that all doctoral and early career researchers need to learn and practice from the very beginning of the doctorate, not something to be done as the end of the last stage of 'writing up'. This is a message rarely given in academic writing books and advice materials. - The book offers an innovative framework covering foundation, generation and response. It covers these three stages as they relate to all academic writing at doctoral and early career researcher level.