BUS 2255 Entrepreneurship

Skills, Creativity and Innovation in the Digital Platform Era: Analyzing the New Reality of Professions and Entrepreneurship brings together two important areas: the separate research topics of professions, platforms and entrepreneurship, and the various dimensions of what platformization means to work and to professions in contemporary societies. One of the most noteworthy global aspects in current societies is the intensifying presence of technology, to the extent that we can talk about the omnipotence of technologies, a kind of technological imperative that prevails in societies. This new type of technological imperative emerges in the working lives of practicing professionals from medical doctors to lawyers and from teachers to preachers. Platforms have become a powerful actor as enablers and reorganizers of work, creating new types of inequalities but also expanding the market relations for new professions such as social influencers. How do platforms govern and shape work and lead to new questions concerning organizing of work and professions? These are few of the key questions Kovalainen and Poutanen explore in this profound and insightful book.

"...illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night." -- Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group) Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don't have a brand.  Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren't brands. They are tattoos.  Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove-inevitably-unsuccessful.  Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. In Tattoos, Not Brands, you'll learn:  The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor  Identify your tattoo type and how to achieve authenticity with your customers and clients How to show off your tattoo and bring it to market-successfully "A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally--from luxury goods to social impact and everything in between." -- Avenue Magazine  

Winner, 2022 Goody Business Book Awards, Entrepreneur, General Category Finalist, 2022 Goody Business Book Awards, Entrepreneur, Start Ups / New Business Category With more than fifty years of professional experience, Mark C. Zweig has seen it all--from the fear and excitement of starting a new business to the joys and challenges of life as an entrepreneur. In Confessions of an Entrepreneur: Simple Wisdom for Starting, Building, and Running a Business, Zweig draws upon this wealth of experience to offer practical, easy-to-understand guidance for bringing a business to life and cultivating success at every stage of its development. The candid stories he shares from his career provide insight into the realities of business ownership and illustrate proven principles for both personal and professional success. Written by an entrepreneur for entrepreneurs, this book is an indispensable guide filled with wisdom for new and seasoned business leaders alike.

Finalist, 2023 George R. Terry Book Award, Academy of Management Entrepreneurs are among the primary shapers of our culture, yet their role in driving progress and influencing society has often been overlooked. As far back as we can trace human history, there have been entrepreneurs. Almost five millennia ago, copper tool manufacturers set up a factory in what today is southwest Spain, profiting for hundreds of years from trade around the Mediterranean. Papyri document the diverse investments of an ancient Egyptian businessperson, from grain-yielding land to flax for linen cloth. What do these figures have in common with renowned modern entrepreneurs, and how do their similarities help us achieve a deeper understanding of entrepreneurship as well as the potential for a healthier, wealthier, and more equitable and sustainable future? Derek Lidow delves into the deep history of innovation to deliver essential new insights into how entrepreneurs create value and bring about change.

A toolkit for entrepreneurial success In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead. Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). You'll discover how to: Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value Position your brand so that what you do is clear and instantly recognisable Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.