Business Analytics

We communicate all the time. But do we have impact? Do we influence? When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting -- be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

Install data analytics into your brain with this comprehensive introduction Data Analytics & Visualization All-in-One For Dummies collects the essential information on mining, organizing, and communicating data, all in one place. Clocking in at around 850 pages, this tome of a reference delivers eight books in one, so you can build a solid foundation of knowledge in data wrangling. Data analytics professionals are highly sought after these days, and this book will put you on the path to becoming one. You'll learn all about sources of data like data lakes, and you'll discover how to extract data using tools like Microsoft Power BI, organize the data in Microsoft Excel, and visually present the data in a way that makes sense using a Tableau. You'll even get an intro to the Python, R, and SQL coding needed to take your data skills to a new level. With this Dummies guide, you'll be well on your way to becoming a priceless data jockey. Mine data from data sources Organize and analyze data  Use data to tell a story with Tableau Expand your know-how with Python and R New and novice data analysts will love this All-in-One reference on how to make sense of data.

An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: Navigate the complex landscapes of risks and challenges posed by Generative AI Delve into the revolutionary transformation of the job market in the age of GenAI Understand AI's transformative impact on education, healthcare, and retail Explore the boundless potentials in media, design, banking, coding, and even the legal arena Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology,

Adam Grant's "8 New Idea Books to Start Spring" Next Big Idea Club's Must-Read Books for May 2024 "A wonderful litany of the myriad ways in which we can be deceived, and deceive ourselves."--The Guardian "Highlights how first recognizing our biases and then taking small but intentional steps to overcome them can have an outsized effect on the quality of our decisions."--Inc. How our biases cause us to fall for misinformation--and how to combat it. O

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists De Langhe & Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. They offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. A must-read for anyone who wants to harness the power of data for competitive advantage.

This book offers an in-depth look into how qualitative social science researchers studying a wide range of human experiences and dynamics approach their data analyses. This expanded edition documents the stories about how qualitative data analysis occurs, representing a diversity of disciplines (e.g., criminology, family science, education, health, nutrition, sociology, sport psychology) & describing a diversity of methodological approaches, including newer or innovative ways of analysing data.

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis: trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system.

Learn statistics by analysing professional basketball data! Statistics Slam Dunk is an action-packed book that will help you build your skills in exploratory data analysis by digging into the fascinating world of NBA games and player stats using the R language. This textbook will upgrade your R data science skills by taking on practical analysis challenges based on NBA game and player data.

Data visualization is the art and science of making information visible. On paper and in our imaginations, it's a language of shapes and colors that holds our best ideas and most important questions. As we find ourselves swimming in data of all kinds, visualization can help us to understand, express, and explore the richness of the world around us. No matter your age or background, this book opens the door to new ways of thinking and sharing through the power of data visualization. Data Visualization for People of All Ages is a field guide to visual literacy, born from the author's personal experience working with world-class scholars, engineers, and scientists. By walking through the different ways of showing data--including color, angle, position, and length--you'll learn how charts and graphs truly work so that no visualization is ever a mystery or out of reach. It doesn't stop at what fits on a page, either. You'll journey into cutting-edge topics like data sonification and data physicalization, using sound and touch to share data across the different senses. Packed with practical examples and exercises to help you connect the dots, this book will teach you how to create and understand data visualizations on your own--all without writing a single line of code or getting tangled up in software. Written with accessibility in mind, this book invites everyone to the table to share the joy of one of today's most necessary skills. Perfect for home or classroom use, this friendly companion gives people of all ages everything they need to start visualizing with confidence.

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Nurses are leveraging new technologies to interpret and analyze clinical data. Understanding how to use that information and make appropriate clinical decisions is vital to their role and proper patient care. Relevant clinical examples followed by end of chapter application exercises, provide students the opportunity to practice statistics while learning.

A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives--and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes readers inside the fierce competition to develop and implement this game-changing technology and dominate the future. Four Battlegrounds argues that four key elements define this struggle: data, computing power, talent, and institutions. Data is a vital resource like coal or oil, but it must be collected and refined. Advanced computer chips are the essence of computing power--control over chip supply chains grants leverage over rivals. Talent is about people: which country attracts the best researchers and most advanced technology companies? The fourth "battlefield" is maybe the most critical: the ultimate global leader in AI will have institutions that effectively incorporate AI into their economy, society, and especially their military. Scharre's account surges with futuristic technology. He explores the ways AI systems are already discovering new strategies via millions of war-game simulations, developing combat tactics better than any human, tracking billions of people using biometrics, and subtly controlling information with secret algorithms. He visits China's "National Team" of leading AI companies to show the chilling synergy between China's government, private sector, and surveillance state. He interviews Pentagon leadership and tours U.S. Defense Department offices in Silicon Valley, revealing deep tensions between the military and tech giants who control data, chips, and talent. Yet he concludes that those tensions, inherent to our democratic system, create resilience and resistance to autocracy in the face of overwhelmingly powerful technology. Engaging and direct, Four Battlegrounds offers a vivid picture of how AI is transforming warfare, global security, and the future of human freedom--and what it will take for democracies to remain at the forefront of the world order.