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FAS 2222: Product Development

Provides an overview of key business categories within fashion. This course focusses on consumer behaviors, needs, technology, marketing and sales.

Selecting the Right Database

Each database has unique content.   I suggest that you start in the market/industry reports databases to get an understanding of the market for your classification.   These reports will identify the key players in the market, what is needed to be successful in the market and its overall outlook.

Once you have a thorough understanding of the market,  the  trade and journals databases will provide images and more detailed information about trends and designers.   

 

Market and Industry Reports

Database for Images and Trends