As the pace of fashion has gained momentum over time, the speed of the trend cycle has also accelerated and the demand for trend information has risen. The two biggest parts of forecasting are the long term and the short term. Long term forecasting is what will be taking places within the next five (or more) years. It can revive brand images, initiate new businesses, plan new concepts. Whereas short term forecasting focuses on one to five years in the future. The smaller timeline allows for the segments of the textile/apparel pipeline to coordinate seasonal products around looks that can be communicated to the consumer through press and shops. In addition, the fashion scan holds importance to forecasting through being responsible for following the latest fashion news to further spot emerging lifestyle trends. Fashion scanning focuses mostly on color, textiles, and style forecasting. In line with the fashion scan, we have the consumer scan which attempts to identify clusters of people who share similar characteristics (usually combined with demographics, lifestyle, attitudes, and behavior). Consumer scanning is used to target specific markets. What sells and what does not is based on what the general public wants to buy.
Be sure to check out the following websites to see what is being featured on the latest runways, in social media and on celebrities.
https://fashionweekonline.com/milan
https://londonfashionweek.co.uk/
Forecasting for FW24 Active market
Forecasting for FW24 Beauty Market
Forecasting for the FW24 Home Market
Forecasting for the FW24 Kids Market
Forecasting for the FW24 Lingerie and sleep market
Forecasting FW24 Menswear Market
Forecasting FW24 Womenswear market
forecasting FW24 Youth Market