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This is the library assignment guide for the Project Based Internship.
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Your Project Based Internship Assignment
The Project-Based Internship enables students to have a meaningful experiential learning opportunity. Students will work in teams to conduct all research and project activities within the limits of the online classroom. The project will allow students to make a real contribution to an organization’s challenges or opportunities while working within their own time-parameters. The culmination of the course will be the delivery of the completed project to the organizational client.
Winter 2017 Organization: WindowsWear Museum
Industry you will Research: Museum Industry (click here to find out why)
Students will be put into groups and each group will perform research on one of the following sections:
1. External Environment
- The external environment of an organization is those factors outside the company that affect the company's ability to function.
2. Industry Analysis
- Industry Analysis involves reviewing the economic, political, and market factors influencing the way an industry develops.
3. Marketing Initiatives
- Groundwork has been undertaken for this project. Review the materials and assess the marketing initiatives and other proposals.
4. Location Analysis
- Location analysis is a technique for discovering, assessing, and specifying the optimal placement of an organization’s people, information, activities, and materials.
5. Competitive Analysis
- Competitive analysis involves identifying competitors, and evaluating their strategies to determine their strengths and weaknesses relative to a company’s own product.
For each section above - groups will research and report on 4 important points:
- Define the section you are working on. Why is it important to research this section?
- Introduce your section. What are the key factors, initiatives, or influences affecting your section?
- Perform and analysis for your section. Research and detail all opportunities or threats that apply to your section.
d. Conclusion/ Recommendation
- Based on all of the information you've found, make a recommendation either supporting or not supporting the implementation of these initiatives (and explain why). Be sure to consider the financial implications of your decisions.
Your report MUST be submitted with at least three (3) sources from the Berkeley College Library's Online Databases.
For further clarification, make sure you refer to your course syllabus and other important documentation found in the "Course Information" folder in Blackboard, or contact your professor.