The company you will be doing an online internship with is C-NET. You can visit their website at cnetnurse.com to get a better understanding of what they do.
Center for Nursing Education and Testing Inc. (C-NET) is a testing agency based in New Jersey. They have been in existence since 1992 and provide a full range of test development and administration services to meet nursing assessment needs. The company employs 13 people who are test developers, do item analysis, customer service, application review, and other administrative duties. C-NET focuses on specialty nursing testing, and they develop assessments and exams for each specialty nursing field while working with clients (Boards for each specialty) to achieve the highest quality, reliability and validity in the tests they develop. C-NET partners with a company called PSI, who administers all their tests via CBT. All certification credentials are national - US-nursing based credentials. Additionally, there is some testing from Canada who uses the same model and licensing exam as the US. Research will be completed on the test development and assessment industry, as well as on competency testing as it relates to nursing.
This project will focus on doing research that will help C-NET gain valuable information that will help shape the organization’s future growth and development. C-NET’s staff and consultants have extensive expertise in the development and administration of standardized tests in nursing, including certification testing for specialty nursing practice, preadmission testing for RN and LPN schools of nursing, achievement tests for nursing practice settings and test construction workshops for nurse educators in schools and practice settings.
C-NET currently develops and administers examinations for the Medical-Surgical, Nephrology, Urology, Dermatology, Addictions, Radiology, and Plastic Surgical Nursing Certification boards. These specialties can have anywhere from 2- 6 levels of expertise a nurse will need to complete. C-NET only works with specialty groups to monitor assessments, analyze results, check for validity and reliability of tests, analyze items and give feedback to each specialized Board. All of the Boards C-NET is affiliated with and the credentials for each are listed on C-NET’s website, as well as each exam application fee. Assume C-NET collects $50 - $75 per examination administered.
C-NET is looking to grow their business and possibly add new nursing competency testing. The analysis you do will help give them information and recommendations they need to be successful. Your report will help them understand where they fit in the field and how they can grow. Your will be focusing on the viability of getting into the Competency Based Testing market.
Select 1-2 competitors, they can be large or small, and research what they do in the industry. Focus in on their use of Competency Based Testing for nurses and get as much information as you can on this topic.
Please consider and address the following questions when developing your Competitive Analysis:
Phase II will take you some time so be sure to start early and plan your time carefully.
If you are working on the CNET project, please focus on evaluating what it will take to update its competency tests, what the demand might be, and what should be done to sell more.
Currently, C-NET has four competency-based tests for nurse educators in its Clinical Judgment Series. Care of Children, Care of Older Adults, Basic Nurse Assistant and Essentials of Medication Administration. The first three tests are no longer used and are outdated. You should assess the viability of updating these tests and research what demand exists for them in the current and future market. The fourth test is currently being sold, but in very small volume and has not been updated recently. You should evaluate what it would take to update this test, what the demand is and what should be done to sell more. You should also research other competency-based nursing tests that are being used to see if they can be developed and sold for C-NET.
Be sure to answer all related questions in detail and exhaust all data and research opportunities. This is the substance of your project and it will be used to create the final plan for your client, Phase III. Think about it as the supporting information for your recommendations.
Please also include a bibliography page that lists your sources in APA style. See the Course Information module if you require a refresher on APA. This page does not count as one of your content pages.
Remember to use proper grammar, spelling and formatting as this should be a professional document worthy to submit to your client.
Phase III: Plan to Market Competency Based Testing at C-NET
Your task is to take the information you have collected and evaluate it. This should include who uses the tests (hospitals, nurses), and evaluate their usefulness. Then develop a plan for C-NET to market these tools. You can look at other competency-based nursing tests that are being used to see if they can be developed and sold for C-NET.
The tutorial below will help guide you as you perform a competitive analysis.
The tutorial below will provide insight on how to evaluate the industry.
Select 1-2 competitors, they can be large or small, and research what they do in the industry. Focus in on their use of Competency Based Testing for nurses and get as much information as you can on this topic.
Please consider and address the following questions when developing your Competitive Analysis:
The tutorial below will provide help you perform product evaluation.
Phase II will take you some time so be sure to start early and plan your time carefully.
If you are working on the CNET project, please focus on evaluating what it will take to update its competency tests, what the demand might be, and what should be done to sell more.
Currently, C-NET has four competency-based tests for nurse educators in its Clinical Judgment Series. Care of Children, Care of Older Adults, Basic Nurse Assistant and Essentials of Medication Administration. The first three tests are no longer used and are outdated. You should assess the viability of updating these tests and research what demand exists for them in the current and future market. The fourth test is currently being sold, but in very small volume and has not been updated recently. You should evaluate what it would take to update this test, what the demand is and what should be done to sell more. You should also research other competency-based nursing tests that are being used to see if they can be developed and sold for C-NET.
Be sure to answer all related questions in detail and exhaust all data and research opportunities. This is the substance of your project and it will be used to create the final plan for your client, Phase III. Think about it as the supporting information for your recommendations.
Please also include a bibliography page that lists your sources in APA style. See the Course Information module if you require a refresher on APA. This page does not count as one of your content pages.
Remember to use proper grammar, spelling and formatting as this should be a professional document worthy to submit to your client.
Below you will find resources from the internet to support your research. Note that this is not a comprehensive list. You must continue your search to learn more about product development.
The tutorial below will provide help you learn how to evaluate the market.
Phase III: Plan to Market Competency Based Testing at C-NET
Your task is to take the information you have collected and evaluate it. This should include who uses the tests (hospitals, nurses), and evaluate their usefulness. Then develop a plan for C-NET to market these tools. You can look at other competency-based nursing tests that are being used to see if they can be developed and sold for C-NET.
There is no one set approach to developing a marketing plan or performing marketing research. However, we have found some resources that will provide guidance and get you started. This is not a comprehensive list, so you must continue your research as a group.
