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ASSIGNMENT 1: GROUP WRITTEN MARKETING PLAN
Working as a team, will develop a marketing plan for a new or existing consumer company. Each member of the group will take the perspective of a marketing manager hired by your selected company to develop a comprehensive marketing plan that will take your selected company and new product to the heights of success.
The Marketing Plan will include the following:
Title Page – include report name, course name, student names, organization name, instructor name, and date
2. Table of Content
3. Company Overview -- provide a brief description of the company, including the company mission statement, background, and competitive advantages.
4. SWOT Analysis -- (Chapter 3: Performing a SWOT analysis allows firms to identify their competitive advantage.) SWOT analysis examines the Strengths and Weaknesses of a company and/or its product (internal environment) as well as the Opportunities and Threats within the market (external environment). The SWOT analysis is used to create goals and strategies, aid in decision-making, and creates an understanding of a company and/or its product
5. Marketing Plan Objectives (Chapters 2& 3: The marketing objective statement(s) provides a look at what the company seeks to accomplish with its marketing plan. It is consistent with the priorities of the organization.) This section includes desired accomplishments for a 6-month to one year in quantitative or qualitative, realistic terms.
6. Marketing Strategies -- How objectives will be achieved: i. Target Market Strategy (Chapters 3, 4 ,6 & 7) ii. Product Strategy (Chapters 8 & 9) iii. Promotion Strategy (Chapters 13, & 14) iv. Place (Distribution) Strategy (Chapters 11, & 12) v. Price Strategy (Chapter 10)
7. Implementation Plan (Chapters 3, 4 & 5: Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed appropriately.
8. Evaluation Metrics and Control-- (Chapters 3, 4 & 5: Once a marketing plan is developed and implemented, its effectiveness must be monitored and evaluated to determine if the plan's strategies are working. Specifically, how the marketing mix strategies, i.e., product, promotion, price, and place (distribution) may need to change or eliminate to ensure the goals of the plan are met.
9. Appendix -- This section should include any pictures, graphs, illustrations, tables, or objects that are not in text form and are relevant to the plan. When including any of these objects in this section, they should be referenced in the main text, the body of the written plan.
10.References -- All references must be cited using proper APA format and must include intext and reference citations.