The objective of consumer analysis is to identify segments or groups within a population that have similar needs. Consumer analysis can help answer questions such as:
Answers to these questions help identify target markets for specific products or services and advertising efforts.
Develop a consumer:
An excellent source for finding demographic information for all US states, counties, and regions.
Measures the amount of time people spend doing various activities, such as paid work; childcare; volunteering; and socializing
Provides quick data profiles as well as comparison on state, county, city, town, or zip code.
Portal for Census data on population and economy. (** Replacing the American FactFinder. More info on the transition and data availability.)
"A suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format."
The consumer expenditure survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Find statistics on consumer behavior and attitudes from a variety of government and commercial sources.
Great resource for finding statistics on economy, education, population, housing, workforce and many other topics at various geographic levels.
Maintained by University of Michigan, this web site contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.
Wage and occupation data at national, regional, state, and metropolitan area levels from Bureau of Labor Statistics.