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Business Analytics

Welcome

Welcome to the exciting world of Business Analytics!

The Business Analytics program at Berkeley College offers a gateway to a realm where data holds the key to unlocking insights, solving complex challenges, and driving organizational success. In a landscape where data is a strategic asset, your journey through this program signifies your commitment to harnessing the power of information for transformative change.

 As you delve into statistical modeling, predictive analytics, and optimization techniques, you are poised to become a vital asset in guiding businesses toward informed decision-making and innovation.   Your librarians are here to help you through every step of the way.  The prompt to the left provides links to suggested databases, books and resources to aid in your assignments. Librarians are also available to work with you via chat, zoom or in person.

 

                                                                        

What do Business Analysts Do?

 

Data is individual pieces of factual information recorded and used for the purpose of analysis. It is the raw information from which statistics are created.

Statistics are the results of data analysis - its interpretation and presentation. In other words some computation has taken place that provides some understanding of what the data means. Statistics are often, though they don’t have to be, presented in the form of a table, chart, or graph. 

Albertson, A., Joslin, R., Hilleman, B. "What Is Research Data?" LibGuides @ MacalesterMacalester College, 2017.