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FAS 4475: FASHION INNOVATION CAPSTONE (Assignment)

FASHION INNOVATION CAPSTONE

Part D: Promote the Line

Now that you have a product line, it is time to launch and promote the line:

1)      Create three of the following to promote your product line:

a)   Product Page for E-Commerce Site

b)   Product Page for a Catalog

c)   One-Page Magazine Ad

d)   Email Blast introducing the new line

e)   Press Release introducing the new line

f)    Social Media page (Face book, Instagram, Twitter, etc. introducing the new line

g)   In-Store promotional poster

h)   Hang-Tag

i)     1-minute product/brand video on YouTube

Periodicals & Magazines

Berkeley College subscribes to a wide array of trade journals and consumer magazines.  Don't forget to look through these for inspiration and sample advertisements.    .

Trade Journals   Consumer Magazines