Trade associations, professional and industry organizations are important sources of information for industry research. They often collect industry statistics, maintain directories, publish white papers and research reports, organize conferences and trade shows, and more. Industry experts may be identified through these organizations.
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The Association of Practitioners in Advertising (APA) is mandated to enforce advertising standards through adherence to the code of advertising practice and direct marketing and also advocate for professionalism among its members. It also seeks to recognize the application of creative excellence in the way brands and businesses communicate. |
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Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in. |
The American Marketing Association is the essential community for marketers.In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing. |